Interbank
Login / Home / Plin rebranding
Leading rebranding initiatives in the mobile app of one of Peru’s major banks.
Context
High-traffic retail banking where Login, Home, and Plin are gateways to critical flows.
Problem
Refresh brand identity and experience without interrupting operations or breaking sensitive flows.
My role
- Own the technical roadmap for Login, Home, and Plin rebranding.
- Align design, product, and engineering without breaking critical banking flows.
Technical decisions
- Prioritize high-risk modules for controlled migrations.
- Clear contracts between brand design and mobile engineering standards.
Result
Critical flows coordinated without sacrificing operational continuity; brand aligned with engineering standards.
Learnings
In banking, rebranding is a delivery-architecture and risk problem, not only a UI refresh.